Model of Sensemaking by Weick
Sensemaking and Organizational Interpretation Sensemaking is when someone influences others so that they can adopt the interpretation of the sensegiver through various communicative tools like the use of rhetoric, producing stories, use of roles, embodying, and performing. For instance, politicians convince their followers that they can adopt their goals or visions. The project of sensemaking is based on three assumptions regarding practice in communication. The first assumption is that it

