Business and Finance

To: CEO, Enhanced Analytics, Inc. Austin, Texas From: Senior Vice President for Marketing, Enhanced Analytics, Inc. Austin, Texas Date: 4th April 2021 Subject: Premier Drinks of Sofia, Bulgaria 1. Situation analysis Soft drinks in Bulgaria are the biggest pillar on …

Corporate bonds are a common method for companies to arrange capital for their business operations. Many investors around the world purchase bonds from large corporations against capital which the company returns with some interest (Lasker, 2021). However, there is a …

Dividends enable investors to receive a part of their return on investment frequently and in a shorter period of time. However, this payment can be made in several ways such as providing additional shares in the company or at least …

Research Question of the Article: The author, Robert O. Keohane seeks to outline the major concepts, structures, theories, and empirical work that experts of International Political Economy (IPE) have developed in the last few decades and which political researchers and …

Introduction The choices that we made about our foods are not solely dependent on our personal preferences. Instead, we are often influenced by many marketing campaigns that sometimes use very effective means of marketing to sell their food items that …

In expansionary fiscal policy, the government increases its spending and reduces taxes to increase the money supply in the market. This has a direct effect on unemployment and inflation, as in the result of increased public money, businesses gain strength …

Introduction In the contemporary society, the establishment of Big Data analytics is growing to evaluate and scrutinize the large volume of financial data from separate commercial units and their environment. This large amount of data is accumulated in the form …

Company loyalty is fundamentally important for personal satisfaction as well as the progress of employees who want to add value to their workplace. However, it is also the responsibility of the respective company to address the issues and concerns of …

Introduction Founded in 2003, Tesla Inc. operates on the Direct-to-Consumer model in the energy, automotive, and lifestyle sector (Mangram, 2012). The first product of the company was the high-performing electric car named as Tesla Roadster, designed for luxury purpose targeting …

Increasing the customer base is one of the primary objectives of any companies but they utilize different ways to achieve this goal. Some companies are focused on implementing new digital ways to attract the large audience available online through their …

To achieve economic stability, the right exchange rate should be chosen according to the financial circumstances of a country. The exchange rate in simple words is the value of one currency compared to the value of another fixed currency when …

Executive Summary Internationalization is a dominant phenomenon in the 21st century. As globalization and digitalization have made it easier for companies to enter into foreign markets and grow their businesses. A similar imitative has been taken by Lidl which the …

John Kessler’s “Sushi USA: The Japanese Paradigm” is another interesting essay dealing with food culture. Respond to the following questions about this reading. 1. How does Kessler compare Americans’ eating habits to the traditional eating habits of the Japanese? How …

Introduction Business ethics has become a critical issue for companies operating around the world. Therefore, it is now an integral component of the business models while companies’ success also depends on how it preserves the ethical culture in their production …

Policy scope Kingfisher Garden Centre is determined to make its all operations environmentally friendly and restore environmental integrity. We aim to introduce sustainable processes in our business operations to meet the needs and desires of our customers but without comprising …

Introduction Tesla Inc. was founded in 2003 by two engineers Marc Tarpenning and Martin Eberhard as an energy, automotive, and lifestyle company. It was formerly known as Tesla Motors Inc. Tesla operates on a “Direct-to-Consumer (D2C) business model” selling its …

The concept of Loyalty reflects a person’s devotion and positive sentiments towards a person, duty, or organization. As an employee of an international firm, my first priority should be devotion to the belief that the success of my organization is …

Background Nike, Inc., was founded as Blue-Ribbon Sports in 1964 by Bill Bowerman along with Phil Knight. Blue-ribbon was a former coach and Phil Knight was one of his students. Blue-Ribbon’s first outlet was opened in 1966. With the gradual …

Opportunity Analysis Introduction The world has seen a major shift in the business environment due to COVID 19 along with the new digital technologies and resulting globalization effect that have already brought many challenges for firms to compete in the …

Multichannel marketing is the method of applying offline and online marketing communications channels in order to aim and target your customers with your products. The main and primary determination of a multi-channel marketing plan is to design an action plan …

Do you think that customers are impressed with the effort that Gap has made to respond to the need to have more worker-friendly suppliers? Explain your answer. No doubt, Gap extensively made changes in their work environment to improve and …

Introduction The idea of entrepreneurship has gained tremendous attention in recent decades, especially with the advent of new technologies which have created room not only for new startups but also for the existing businesses to innovate them (Agarwal and Braguinsky, …

Introduction Performance Management is a highly new idea in control. This applies first to the personal sector and then to the public sector. Performance management defines the goals of the business enterprise, the consequences needed to gain one’s dreams, how …

Executive Summary Organizing events, seems like a daunting task, as the late ’90s concept, which grabbed the attention of the World, was a key element needed to manage any type of event. Regardless of the type and size of the …

Introduction In the global marketplace, businesses face many external threats that negatively affect their growth and sustainability due to the growing number of catastrophic crises and disease eruptions all over the world. Therefore, many conceptual models and theories have been …

1 Introduction During the last couple of decades, there has been a histrionic increase in credit in the UK and other European states. In fact, the need for credit is unquestionable in the modern consumer-based society. More and more companies …

Executive Summary In this study, strategic analysis is done on Marks and Spencer. The internal and external evaluation of the Marks and Spencer is discussed in the study. It is essential to study the internal and external environment in order …

Learning how to start trading leveraged equities is an arduous task. Online trading has grown rapidly in recent years with new brokers and trading apps making access to the global equities markets simpler than ever before. Improved availability is a …

Managed forex accounts have been around for a long time but have often floated under the radar of many aspiring traders. When trying to leverage forex for gain, there are many challenges that you will need to overcome. Venturing into …