Ethics as a Rational Choice for the Analysis of Complex Business Decisions
Introduction Ethics can be considered as a rational choice. There must be a consistent rationale behind every decision to make it ethical. Rationality is not a standard for ethical choice, but it is essential. It is also helpful as it provides a conceptual framework that can be used to analyze complex business decisions. It can offer an idea lead for decision making in business circumstances and daily life (Pimentel, Kuntz

