Rhetoric Analysis of Old Spice Advertisement
The Old Spice advertisement “The Man Your Man Could Smell Like” addresses women directly even though it promotes a men’s body-wash product. The commercial immediately captures attention by presenting a confident, physically fit spokesperson standing in a shower and opening with the words, “Hello, ladies.” He asks female viewers to look at their man, look back at him, and imagine how their partner could smell if he used Old Spice.

