Sensory Marketing By Singapore Airlines
Introduction Sensory marketing uses sight, sound, smell, taste, and touch to shape attention, memory, emotion, and brand meaning. In hospitality and aviation, the customer experience is especially sensory because passengers encounter advertising, booking interfaces, airport spaces, cabin design, uniforms, food, service language, lighting, music, and physical comfort. Singapore Airlines has long used the “Singapore Girl” as a central brand figure, including in the 2011 advertisement “Across the World with the

