Sensory Marketing By Singapore Airlines
Introduction Sensory marketing is one the most widely used techniques to attract potential customers, and according to EHL Insights (n.d.), 35% of Fortune 500 companies are using sensory marketing as an integral component of their marketing philosophy. Following the trend and the great effectiveness of sensory marketing, the tourism and hospitality industry has invested greatly in deploying new methods of triggering customers’ emotions and sensations through their sensual advertisement campaigns.

