The Pepsi Advertising Campaign
INTRODUCTION PepsiCo seized Coca Cola Company and expanded to the highest position advertisement as the greatest dependable consistent soda brand. In the bygone years, Coca Cola Company had taken this position with Pepsi seen as an adjacent second player in the market. Nevertheless, its forceful advertising and invention, envisioned to generate interest about its brand, appeared to have been rewarded, with the enterprise achievement of the highest t position in