Integrated Marketing Communications (IMC) in PepsoCo
Introduction The term integrated marketing communications (IMC) refers to the utilization of strategies of marketing for the optimization of the communication of a persistent message to the stakeholders of the company. Such methods are imperative to harness the advantages of every channel. Accompanied by various methods, it results in a much greater impact. The IMC mandates marketers to point out the boundaries surrounding the mixed elements of a promotional nature

