Statement: As cognitive psychology suggests that warnings and side effects increases the sales of a product, adding warnings in advertisements will play an effective role in promoting harmful attitudes.
This is a type of imperfect competition whereby there are many sellers who sell products that are differentiated from each other through various ways such as through branding, packaging and quality variation. The products are therefore not perfect substitutes to …
1.0 CHAPTER ONE: INTRODUCTION 1.1 Background of the study
Overview of International Bond Market International bond markets refers to the various financial markets, brokers, dealers and commercial bonds issued by state and municipal agencies or institutions, as well as a variety of electronic trade bond sites, which arise from …
METHODOLOGY 3.1 Research Philosophy
Introduction Marketing is a significant concept used to grow businesses. And therefore, this paper presents an analysis of an industry and a company on the marketing tools explored successful in the industry. It presents the analysis of the market segment …
The dynamics of business world has changed over time. Marketing has been used as the main communication tool for spreading the business goals to the targeted market. Though, the promotional strategies has been used for highlighting the existing functional requirements …
The article explains two different types of marketing. One is the traditional ways of marketing products and services to customers and other is the non-traditional ways. Traditional ways of marketing include usage of media such as television, radio, billboards, magazines …
In-app advertising involves advertising products and services using apps installed on our smartphones, sites we visit on social media platforms when we are watching commercial breaks in the middle of TV programs. The topic also focuses on the effect these …