Why is Facebook going Public? What is the planned use of proceeds from the offering?
Facebook makes money from advertising. Estimates shows that advertisement gives Facebook most of its revenues. For instance Facebook accrued 95 percent of its revenues from advertising in 2009 and 85 percent of revenue in 2011 also came from advertising. The advertisers have the opportunities to target and segment the users based on their demographic details through the use of Facebook advertisement platform. Facebook users are required to upload their authentic

