Branding in the Age of Social Media by Douglas Holt Analysis
In “Branding in the Age of Social Media” the Author Douglas Holt suggests that branding strategy needs to be revised after the introduction of social media. Branding in earlier times was simple as there were few outlets and branding platforms like TV, Newspaper, and Radio. In the modern age the champion of any movement, in any current affair topic gains fame by social media. Companies should attract those champions and

