Starbucks Coffee Corporation Analysis
Abstract Starbucks Coffee Corporation is an international coffee brand that has gained popularity and loyalty for the brand among customers around the world. It has enjoyed the status of premier retailer of coffee products internationally, operating in 50 global markets with more than 15,000 retail stores. However, the brand could not compete in the market in Australia, where its rival brands, Gloria Jeans and McCafe, held the winning position. The





