Blue Nile, Inc. Stuck in the Middle of the Diamond Engagement Ring Market
Summary of the Case Blue Nile Inc. is one of the well-known online traders of diamond rings. It started its business in Seattle, Washington, in 1999. One important aspect related to this particular company is that they are particularly interested in the engagement function rings. The unique perspective in the case of Blue Nile, Inc. is that its operations are completely based on online services without considering in-person consultation services.

