J.C. Penney Chief Thinks Different
Summary CEO Ron Johnson found that the previous Apple Inc. AAPL +0.93% marketing official was deluged by deals declarations, in some cases two daily. He and his group checked five hundred and ninety separate deals a year ago. They did not get customers. Mr. Johnson’s group likewise found that the normal client bought just four times each year, yet they crushed costs. Alarmingly, he adapted about seventy-five percent of Penney’s

