using PEST analysis to study various factors that affect the business
The purpose of PEST analysis is to aid the organization in making better decisions that are going to better its performance as well as improve its efficiency. This is achieved through studying various factors that affect the business. They include political, economic, social, and technological factors (Peng, 2016). The other purpose of PEST analysis is to identify changes and the effects of the external macro-environment on the competitive position of

