Introduction Consumers’ behaviour is rapidly changing in the 21st century with the advent of new information technologies. Therefore, the conventional way of shopping is also being replaced with online shopping all over the world. According to Nanduri et al. (2020a) and Thaseen et al. (2021), e-commerce will reach $4 trillion in 2021 and is becoming the fastest-growing sector in the world. Therefore, almost all kind of businesses are making their

Introduction Innovation and Sustainability are considered two critical factors for the organization (Liu and Stephens, 2019). Innovation is the creation and sharing of knowledge within and beyond organizations, and sustainability is the introduction of sustainable processes and features in their product innovation methodologies that impact society, the environment and the economy positively (Azevedo and Barros, 2017). Moreover, the companies’ brand image and reputation are also largely determined by their production

Research Question of the Article: The author, David A. Lake, from the “Institute on Global Conflict and Cooperation University of California, San Diego” seeks to explain the major factors, concepts, assumptions, structures, theories, and important data that International Relations (IR) experts have presented regarding leadership, hegemony, and the international economy. Moreover, the eminent scholar has explored the relationship between economics and politics. There is a relationship between the political and