ACADEMIC MASTER · THE ESSAY COLLECTION

Latest Essays

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Explore our latest essays, discover different approaches to academic writing, and build confidence in your own ideas.

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Master’s and Finance Manager

PDF Button What Are Your Short- and Long-Term Professional Goals? My long-term goal is to become a finance manager who can move comfortably between analysis and decision-making. I do not want to be the person who produces a technically correct model and

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Sensory Marketing By Singapore Airlines

PDF Button Introduction Sensory marketing uses sight, sound, smell, taste, and touch to influence attention, memory, emotion, and brand meaning. Aviation is especially suited to this approach because a passenger buys an experience that cannot be fully inspected before purchase. Singapore Airlines

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How Corporations Are Ruining Our Health

PDF Button Introduction The choices that we make about our foods are not solely dependent on our personal preferences. Instead, we are often influenced by many marketing campaigns that sometimes use very effective means of marketing to sell their food items, which

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Impossible Foods, Beyond Burgers, And Plant-Based Meat

PDF Button Introduction Plant-based meat companies such as Impossible Foods and Beyond Meat entered the food market by offering products designed to reproduce familiar qualities of animal meat while using plant-derived ingredients. Their growth demonstrated that some consumers want to reduce animal-product

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Meeting And Event Executives Weigh In On Post-COVID Events

PDF Button Introduction Kristi Casey Sanders’s 2020 article “Meeting and Event Executives Weigh in on Post-COVID Events” captured the meeting industry during an unusually uncertain stage of the COVID-19 pandemic. Planners, venues, suppliers, speakers, and attendees wanted the economic and social value

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The Challenge Of Virtualizing Trade Shows And Exhibit Halls

PDF Button Introduction Donny Tormohlen’s 2021 PCMA article “The Challenge of Virtualizing Trade Shows and Exhibit Halls” examined a problem that became urgent during the COVID-19 disruption: conference presentations could often move online relatively easily, but trade shows depended on forms of

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The Rite Of Spring: Pictures From Pagan Russia In Two Parts

PDF Button Introduction Igor Stravinsky’s The Rite of Spring: Pictures from Pagan Russia in Two Parts transformed twentieth-century music and dance by combining rhythmic disruption, dense orchestration, grounded choreography, and an imagined ritual world. Created for Sergei Diaghilev’s Ballets Russes, the work

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Propositions For The US Foreign Policy

PDF Button Introduction Foreign-policy propositions are useful when they identify patterns that can be tested against evidence, but they become dangerous when policymakers treat them as universal laws. The United States–China relationship illustrates this problem. Economic interdependence, regime type, domestic political incentives,

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Experimental Activity of Running a Campaign on Facebook

PDF Button Digital Marketing and the Purpose of Facebook Campaigns Digital marketing has gained enormous attention in recent years, and it has become an integral component of the marketing strategies of businesses, organizations, and companies. In the modern business environment, traditional marketing

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