Reflective Paper About Marketing And Representation

Write a reflective paper about marketing and representation and how that has shaped their understanding of themselves and of other people.

Marketing is all about achieving a competitive position in the market by targeting the customers’ needs and demands and fulfilling them through unique products and services (Jobber, 2012). It has become art when businesses and companies try to influence the emotions and behaviours of people by telling them a true story that becomes a permanent part of their memories. I, too, have encountered many such ads and TV commercials that inspired me a lot and finally encouraged me to make my decision regarding purchasing that particular product. Consider, for example, Nike’s marketing campaigns, which trigger the athletic sense of both children and adults of both genders and influence them to purchase Nike sports goods. The same can also be observed in many other marketing campaigns of other brands, especially the food brands that trigger the appetite of the viewers and the audience regarding their food products.

It is evident from the marketing research that the main purpose of marketing strategies is to maximize the company’s profit by enlarging its customer base. This way, the company can significantly reduce the cost of the uni ist product and thus achieve sustainable growth. But it not always promising! I have seen many businesses struggling to achieve growth and satisfy the needs of the customers in competition with other large brands. This shows that merely marketing cannot produce positive results for businesses in terms of profit and growth, but what is actually needed is to incorporate modern and effective e-marketing tools instead of conventional ways because they can potentially target a large volume of audience in relatively less time. Therefore, social media platforms such as Facebook, Twitter, and Instagram are primarily used for marketing. And as per my personal experience, whenever I open any of these apps, I mostly encounter an ad for different industries. This shows that the online users of such digital platforms have become the potential target of the brands.

From my point of view, although marketing is an integral component of businesses’ growth strategies, it sometimes has negative impacts on consumers and society in general because it has a great potential to influence the habits and attitudes of people. For instance, after World War II, the rapid increase in the automotive processes and use of machines in agriculture led to a tremendous increase in the production of agricultural products. To ensure the increase in the consumption of the products, the companies utilized various marketing tactics to artificially create demand. This consequently led to the poor eating habits of people and increased profit margins for the companies. In this way, corporate farming has become an established industry with support from government officials. However, this trend has changed recently when customers are becoming conscious of different negative marketing tactics, and they know how to respond to them. However, such inappropriate marking strategies are still an integral part of many companies’ growth strategies.

Another important aspect in this regard is the uniform marketing through which companies introduce their products to a new market with different cultures and behaviours. Although it seems that such type of marketing is necessary for companies to reach different parts of the globe, it also has negative consequences and can impact the community. However, in general, effective marketing is very important for the growth and success of any company (Giang, 2012). Therefore, I am very motivated to learn all the new concepts and models of effective marketing to become a marketing professional and assist businesses in coping with their slow growth.

References

Giang, V. (2012). SETH GODIN: This Is How You Create A Remarkable Product. Business Insider. https://www.businessinsider.com/seth-godin-this-is-how-you-create-a-remarkable-product-2012-10

Jobber, D. (2012). Principles and practice of marketing. Mcgraw-Hill.