Write a reflective paper about marketing and representation and how that has shaped their understanding of themselves and of other people.
Marketing is all about achieving a competitive position in the market by targeting the customers’ needs and demands and fulfilling them through unique products and services (Jobber, 2012). It has become art when businesses and companies try to influence the emotions and behaviors of people by telling them a true story that becomes a permanent part of their memories. I too have encountered many such ads and TV commercials that inspired me a lot and finally pursued me to make my decision regarding purchasing that particular product. Consider, for example, the marketing campaigns of Nike through which it triggers the athletic sense of both children and adults from both genders that influences them to purchase Nike sports goods. The same can also be observed in many other marketing campaigns of other brands especially the food brands that trigger the appetite of the viewers and the audience regarding their food products.
It is evident from the marketing research that the main purpose of marketing strategies is to maximize the company’s profit by enlarging its customer base. This way, the company can significantly reduce the cost of the unit product and thus achieve sustainable growth. But it not always promising! I have seen many businesses struggling to achieve growth and satisfy the needs of the customers in competition to other large brands. This shows that merely marketing cannot produce positive results for businesses in terms of profit and growth, but what actually needed is to incorporate modern and effective marketing tools instead of conventional ways because they can potentially target a large volume of audience in relatively less time. Therefore, the social media platforms such as Facebook, Twitter and Instagram are primarily used for marketing. And as per my personal experience, whenever I open any of these apps, I mostly encounter an ad for different industries. This shows that the online users of such digital platforms have become the potential target of the brands.
From my point of view, although marketing is an integral component of businesses’ growth strategies, it sometimes has negative impacts on the consumers and society in general because it has a great potential to influence the habits and the attitudes of the people. For instance, after World War II, the rapid increase in the automotive processes and use of machines in agriculture led to a tremendous increase in the production of agricultural products. To ensure the increase in the consumption of the products, the companies utilized various marketing tactics to artificially create demand. This consequently led to the poor eating habits of people and increased profits margins for the companies. Also, in this way, corporate farming becomes an established industry with support from government officials. However, this trend is being changed recently when customers are being conscious of different negative marketing tactics and they know how to respond to them. But such inappropriate marking strategies are still an integral part of many companies’ growth strategies.
Another important aspect in this regard is the uniformed marketing through which companies introduce their products to a new market with different culture and behavior. Although, it seems that such type of marketing is very necessary for companies to reach different parts of the countries across the globe, it too has a negative consequence and can impact the community. However, in general, effective marketing is very important for the growth and success of any company (Giang, 2012). And therefore, I am very motivated to learn all the new concepts and models of effective marketing to become a marketing professional and assist businesses in coping with their slow growth.
References
Giang, V. (2012). SETH GODIN: This Is How You Create A Remarkable Product. Business Insider. https://www.businessinsider.com/seth-godin-this-is-how-you-create-a-remarkable-product-2012-10
Jobber, D. (2012). Principles and practice of marketing. Mcgraw-Hill.
