The Challenge Of Virtualizing Trade Shows And Exhibit Halls
https://www.pcma.org/challenge-virtual-trade-shows-exhibit-halls/ Article Summary I have specially chosen this article because Tormohlen (2021) has brilliantly discussed the different challenges that organizers and exhibitors have to face while bringing their events and exhibitions online, along with elaborating on the different strategies and tools that can be used to cope effectively with them. In this regard, she has made many references from different industry professionals consistently to present their viewpoints on the current