Tesla’s Market Analysis
Introduction Previously known as Tesla Motors, Tesla Inc. is specialised in electric cars, residential solar panels and a Lithium-ion battery for energy storage (Kim, 2020). The company was founded by Elon Musk, Martin Eberhard, JB Straubelm Marc Tarpenning, and Ian Wright in 2003 while Elon Musk is the current CEO and Product Architect (Guo, 2019). Tesla has more than 30.000 employees and a total of 212 stores all over the





