Online Customer Experience And The Marketing Strategies Of Rakuten Group
Introduction Established in 1997 by Hiroshi Mikatani, Rakuten Group, Inc. is one of the largest Japanese e-commerce companies. It is a Tokyo-based online retail business. This online market is a platform for numerous e-commerce businesses and is one of the largest online websites in the world. It utilizes financial technology to provide financial services to its clients. Moreover, the company is a provider of communication services and digital content. The

