Business Model Canvas Generation of Tesla Inc
Introduction Founded in 2003, Tesla Inc. operates on the Direct-to-Consumer model in the energy, automotive, and lifestyle sector (Mangram, 2012). The first product of the company was the high-performing electric car named Tesla Roadster, designed for luxury purposes targeting the elite class of society (Bohnsack, Pinkse, and Kolk, 2014). Elon Musk, the CEO of the company,y explained that the primary reason for such an expensive model was the high cost

