Strategic Plan For Adidas
Executive Summary In this research project, we comprehensively examine the strategic plan of a company named Adidas. Adidas is a German multinational business corporation, founded by Adolf Dessler in 1924, that deals with sports products and sports accessories, especially manufacturing sports shoes. Some key products of the company include clothing-related goods, eyewear, bags, bottles, watches, footballs, and shirts. The company is recognized as a leader of the global sports industry,





