The Critical Macro Environmental Factors In Burberry
Macro Environment The critical macro-environmental factors currently reflecting Burberry are intertwined. Social/cultural and technological factors appear to be the essential influences, followed by the current uncertainty for the UK-based company regarding the political/economic impact of the country’s impending exit from the European Economic Union (Brexit). Brexit uncertainty has affected decisions made in Burberry. An expansion of its textile manufacturing in Leeds has been put on hold (Snowdon, 2017). Changes in

