Samsung Marketing Strategy and Competitive Analysis
Samsung is a well-known company that is based in South Korea. It is best known as the world’s biggest manufacturer of smartphones and mobile phones. Samsung Electronics Co Limited was founded in 1969. Samsung began its move by manufacturing products like televisions, refrigerators, washing machines, and calculators. Today, Samsung surfaces the industry of handsets; mobile phones, smartphones and tablets which mainly use the Android operating system (Turnbull et al.163). It

