Managerial Causes and Strategic Recovery of Pixar
Introduction Pixar’s management history is sometimes reduced to a simple story: the studio succeeded because of Steve Jobs and declined after his death. That account is inaccurate and produces weak strategic recommendations. Jobs purchased the computer-graphics group from Lucasfilm in 1986, financed Pixar, served as chairman and chief executive during critical years, and helped negotiate its relationship with Disney. He was not, however, the head of original films or the

