Ethical Marketing: Branding and Competitive Strategies’ Impact on Consumer Choice
Part I: Branding Strategy Impact ECRHS’s current branding strategy ECRHS’s current branding strategy revolves around patients requiring good standard treatment and efficient products. In this way, the organization is expanding its services by acquiring multiple other medical units. Meanwhile, the strategy to attract patients is overwhelming by introducing new technologies, good administrative decisions, enhancing reputation trends, using modern communication tools and commitment to excellence (Beise-Zee, 2022). The main focus on





