Nike Company Business Strategy
Introduction Nike, one of the biggest business brands, with $ 18.6 billion annual revenue, manufactures apparel, athletic shoes, and equipment. With vast manufacturing processes, Nike, along with other brands, has social and environmental responsibility. In 1992, the brand issued its 1st protocol to reduce environmental impact and sustain its efforts to ensure its corporate social responsibility. With the help of Jones and Sprunk, two vice presidents, Nike sets the sustainability





