Academic Master

Business and Finance, Human Resource And Management

Nike Company Strategies

I chose to discuss the Nike Company. Nike is one of the best footwear companies in the world. Every company must have marketing strategies so that they can sell their products. Since the time Nike started, it has applied different strategies, which is why their products are sold widely.

The company brands its products by advertising the use of the top athletes. By using them as brand ambassadors, clients are attracted to their products. Communication and promotional marketing strategy have helped the company to market its products By using the top athletes, it has helped people to be aware of the Nike product. More so, this has enhanced the company’s competitiveness in the market, thus making it the top leader in the market. It also utilizes emotional branding, whereby it brands its products online. This paper focuses on marketing programs, specifically on the products or services offered by the company.

As stated earlier, Nike is competitive in the market. There are other upcoming companies, but Nike is still at the top of the list. Nike has online marketing, which is why their products have been known globally. The company embraces new technologies to market its products. Nike ensures that their products help athletes perform better by enabling their products to serve their consumers’ rights. Nike uses different strategies to get the best consumers (Rao, 2004). Besides, the company has used the strategy of sponsoring brand types of shoes, and by that, the shoes will be considered winners. Sponsoring the best athletes and colleges will enable the company to market itself. The latter strategy will enable the company to get more customers.

Nike manufactures the best shoes, which are of good quality. Most people in recent days have liked their products, and that is why they have printed even the t-shirts and footwear. Nike has become famous because it associates itself with the big names. Nike has made several deals with Tiger Wood, one of the most famous golfers in the whole world. For a company to prosper and make a profit, it must take chances, and by that Nike has never feared taking chances. In fact, they have always come up with new ideas that have helped the company to prosper. Taking chances helps a company to come up with something new. Nike has close competitors in the market, such as Adidas and Reebok (Mahdi et al., 2015). Moreover, they have tried to make their product unique through the swoosh value. Its competitiveness comes from its logo, which is on the side. As such, this is different, unlike their competitors, like Adidas, with an infamous trademark. Nike has tried to use different strategies to maintain its leadership in the market. Their products have been considered unique and good (Ramaswamy, 2008). The uniqueness of something will maintain customers, and many more will flock. Nike has used the aspect of brand positioning for its goods because things in the market keep changing. As such, one is supposed to evaluate the market and target customers who are most important to the product. As such, it has been greatly achieved by targeting the athletes.

Nike has been innovative and always coming up with new ideas. In that case, they have made a development in their shoes in that they have made them light, such as fly knit, which will allow athletes to do their work swiftly. Later, they developed a shoe that made a truck of runners and kept track of the pace and the distance; that was called an iPod. Also, Nike has embraced distribution strategies to distribute their products to different organizations. They have tried to deliver their products to their clients at the required time so as to affect their usefulness. This allows customer satisfaction. The company distributes its products according to the level and numbers(Ramaswamy, 2008). Items with high-cost premiums are designed for specific clients, while products with low value are for different retail locations, including Walmart, through other organizations. A good example of this is Adidas, which has a limited way of distributing its products compared to Nike, which wandered more into a world market capitalization.

Last but not least, one should note that some of the products offered by the company include sports gear, shoes, and accessories. They have products for men, women, girls and boys. They offer different styles and varieties that are suited for diverse sports. Some such sports include football, athletics, basketball, and gym, just to name but a few.

In conclusion, Nike Company has been considered one of the best companies with quality shoes that offer the best results. Nike has become famous because of its products. In recent days, many people have owned Nike products because they are considered to be among the best in the market. Through Nike, one can learn that the prosperity of the company is enhanced by the strategies that they apply. Nike utilized social media to advertise its products. More so, they use brand ambassadors who are known all over the world. In most cases, they use athletes to advertise their products. Nike has the highest number of followers on social media and social channels compared to other companies that use such products. They also have the best and funniest ads in the market. Through this, one can learn that social media can help a company to market its products. Through this study, Nike has been accepted and enjoyed by most clients. Their products are of the best quality and are mainly worn by athletes.


Mahdi, H. A. A., Abbas, M., Mazar, T. I., & George, S. A. (2015). A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the Context of a Dynamic and Competitive Environment. International Journal of Business Management and Economic Research6(3), 167-177.

Ramaswamy, V. (2008). Co-creating value through customers’ experiences: the Nike case. Strategy & leadership, 36(5), 9-14.

Ramaswamy, V. (2008). Co-creating value through customers’ experiences: the Nike case. Strategy & leadership36(5), 9-14.

Rao, V. R., Agawam, M. K., & Dahl off, D. (2004). How is manifest branding strategy related to the intangible value of a corporation?. Journal of Marketing, 68(4), 126-141.



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