Investment in music festivals can contribute to creating a favourable perception and a positive impact among participating tourists
Evolving Thesis: Investment in music festivals can contribute to creating a favourable perception and a positive impact among participating tourists in order to position the destination as a distinctive and attractive event venue. Citation: Duarte, Paulo, José A. Folgado-Fernández, and José M. Hernández-Mogollón. “Measurement of the impact of music festivals on destination image: the case of a womad festival.” Event Management 22.4 (2018): 517-526. Author Info: Paulo Duarte worked at the Universidade





