Academic Master

Sociology

The Impact of the Digitization on the Social Media

Research Proposal

With the advent of technology, it has become imperative for businesses to make sure that they use communication in an appropriate manner (Bullock & Colvin, 2015). The digitization of the media as well as the range of social works that the organizations and people have at their disposal means that they are much more actively engaged in communication these days (Bullock & Colvin, 2015). At the same time, social media management and how it is related to communication and leadership have increased the impetus for understanding the impact of social work on the digital age (Bullock & Colvin, 2015). For businesses and organizations to be successful, it is imperative that they pay attention to what is happening in the social media sphere at the given time period. In this research, it would be seen what is the impact of digitization on social media (Bullock & Colvin, 2015).

Rationale

As the technology and communication methods have improved, the organizations at the narrow and the broader level are making a conscious attempt to make sure that how they are going to integrate digitization into the way they work, to say the least (Bullock & Colvin, 2015). At the moment, even though people have a fair amount of ideas regarding the way digital media works, the fact that is not given enough consideration is how in the long run the benefits can be inculcated in digitization (Bullock & Colvin, 2015). The other thing that is needed to be looked at is that do organizations and people have to adopt these changes to make sure that they are in the position to take advantage of all these things in the given time period (Bullock & Colvin, 2015). The reason that this topic is so relevant is that the impact on the social works of the digital age is so profound that the organizations have to adapt and change very rapidly to make sure all these things are taken into reckoning (Bullock & Colvin, 2015).

Research Question

The question that this research is going to primarily answer to is how in the long run the effects of the digital age on social work are going to be prevalent (Bullock & Colvin, 2015). The research is going to underline what are some of the profound effects of the digital age on social work as well as how it can be made sure that the overall development of the communication methodology at the broader social level and organizational level to say the least.

Audience and the Organizational Strategy

Due to the massive breadth and scope of this topic, there are many interested stakeholders who would want to know the effects of the way digital age is going to affect social work interactions (Wolf & Goldkind, 2016). For instance, the general public as well as the large-scale organizations would be interested to know how the digital age is going to augment (Bullock & Colvin, 2015). My paper is also going to create a policy outline for social interactions and how the digital age is going to affect them in the first place (Bullock & Colvin, 2015).

Search Strategy

Fortunately, the digital age and revolution is going on for a considerable time, so thus there is considerable research that points out the way implementation of the digital age is going to be carried out (Bullock & Colvin, 2015). The government data and as well as the independent journals along with the social media portals are going to be some of the areas around which the search strategy of this paper is going to be based (Bullock & Colvin, 2015).

References

Bullock, A. N., & Colvin, A. D. (2015). Communication technology integration into social work practice. Advances in Social Work, 16(1), 1-14.

Wolf, L., & Goldkind, L. (2016). Digital native meet friendly visitor: A Flexner-inspired call to digital action. Journal of Social Work Education, 52(sup1), S99-S109.

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