Amazon Confronts a New Rival: TikTok
The article “Amazon Confronts a New Rival: TikTok” discusses how Amazon and TikTok are competing for the growing market of social e-commerce, where social media users can discover, sell, and buy products in just one click. TikTok, a social media app famous worldwide for its viral video-sharing service, is now trying to turn its 150 million users from the United States into potential shoppers by launching a newly embedded feature, TikTok Shop, to diversify into the arena of e-commerce while maintaining its position in entertainment at top. Amazon, an online retail giant, is now finding TikTok as an arch-rival while TikTok assumes a threatening move to dismantle Amazon’s position in the retail market. Amazon is now on its way to adding social elements, including influencer programs and live-streaming, to its app and website in order to prepare itself to combat TikTok singlehandedly. The article progresses as it compares the weaknesses and strengths of both companies, such as user engagement, customer trust, seller incentives, and the company’s logistics as the article refers to TikTok having a “long way to go to build a logistics apparatus that can rival Amazon” (Bobrowsky et al., 2023). To persuade, the author cites some data and examples of how e-commerce through social media platforms is expanding and evolving in the United States and globally.
UPS is Cutting 12,000 Jobs
Chris Isidore, in the article “UPS is Cutting 12,000 Jobs,” reports on the announcement made by the famous company UPS that it would cut 12,000 job opportunities as part of a plan to save approximately $1 billion in costs. The article mentions opportunities and challenges that the company faces in the future, such as technological innovation, economic uncertainty, and environmental issues. The author also provides some background information on the reasons and rationales why the company has decided to cut jobs, including labour disputes and labour costs (Isidore, 2024). These factors have affected customer loyalty to a great extent. The downside of the article is that although it is factual and informative, it lacks evaluation and analysis of the implications of the job cuts for the stakeholders involved and the company. The article also does not explore the potential implications of the job cuts on customer satisfaction, employee morale, social responsibility, and the quality of service, and it does not compare the situation of UPS with market competitors as a whole.
Elon Musk Announces First Neuralink Wireless Brain Chip Implant in a Human
The video on the digital platform YouTube is sourced from BBC News and is about an announcement of the company Neuralink, founded by Elon Musk, with the aim to create an interface with a brain-computer. This interface, according to Musk, will serve for good, including the treatment of neurological disorders and the enhancement of human capabilities. The video shows Elon Musk’s announcement on X on Jan 29, 2024, where he revealed that Neuralink has successfully implanted a wireless brain chip in a human volunteer, who is recovering well “initial results show promising neuron spike detection” (BBC News, 2024). The video also mentions the claim that the chip “Telepathy” could enable a variety of applications, such as enhancing cognition, improving memory, restoring vision, and even enabling mind uploading. As Musk claims in the video, Neuralink is not the only company working on such interfaces, and the application poses a lot of ethical and social challenges to the technology involved. Overall, the video has benefited from more sources, data, and perspectives to support the claim and provide a more comprehensive view of the idea.
References
BBC News (Director). (2024, January 30). Elon Musk announces first Neuralink wireless brain chip implant in a human | BBC News. https://www.youtube.com/watch?v=XXeJ5X6BNxE
Isidore, C. (2024, January 30). UPS is cutting 12,000 jobs | CNN Business. CNN. https://www.cnn.com/2024/01/30/investing/ups-job-cuts/index.html
Journal, Bobrowsky, M., Herrera, S., and Georgia Wells |. Photographs by Travis Dove for The Wall Street. (2023, October 21). Amazon Confronts a New Rival: TikTok. WSJ. https://www.wsj.com/tech/amazon-tiktok-online-shopping-rivals-5bf902c2
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