Latest Essays

Realism And Complex Interdependence

PDF Button Introduction Robert Keohane and Joseph Nye’s chapter “Realism and Complex Interdependence” compares two ideal types for understanding international politics. The original review correctly identifies the role of international organizations and the authors’ criticism of oversimplified realism, but complex interdependence is not a claim that military power or states have become irrelevant. It is an analytical model describing relationships in which societies are connected through multiple channels, issues lack

Editorial Staff July 31, 2022

Upwork Marketing Proposal Experiment for a Coffee Shop

PDF Button Introduction Marketing is a fundamental phase of starting a new venture in any type of business. A strategic marketing plan increases the success ratio of the business and decreases the overall expenditure of the company. Many companies nowadays hire a freelance marketing expert to design a marketing plan for their business. Freelancers can be easily hired on freelance marketplaces like Upwork/Elance, Fiverr and Peopleperhour. This experimental activity includes

Editorial Staff July 31, 2022

The Social Media Marketing Strategies of LEGO

PDF Button LEGO’s Social Media Presence and Brand Engagement In today’s digital age, social media has become one of the most powerful tools for marketing and brand engagement. Companies across the globe are leveraging social platforms to connect with their audiences, build brand loyalty, and drive sales. Among the many successful examples, LEGO stands out as a brand that has effectively utilized social media marketing strategies to maintain its global

Editorial Staff July 31, 2022

Experimental Activity Of Cloud Email

PDF Button Introduction Cloud email allows users to create, send, receive, search, and store messages through internet-hosted infrastructure rather than depending on one local computer. The practical value is easy to understand: a message sent from a laptop can be read later on a phone, tablet, or another browser because the mailbox is synchronized through the provider’s servers. This experimental activity compares Gmail, Outlook.com, and Yahoo Mail from the perspective

Editorial Staff July 31, 2022

Palliative Care Frameworks And Social Inclusion Policies For Older Adults

PDF Button Introduction Palliative care is support for people who have a life-limiting illness. Therefore, it is also called supportive care (Can Mollaoğlu et al., 2019). A limiting illness is a disease that cannot be cured and is the main cause of death for people having such a disease. Examples include advanced cancer, dementia, and motor neuron disease. Therefore, palliative care is primarily aimed at providing a good quality of

Editorial Staff July 31, 2022

Echoes of Determination Music Academy Narrative

PDF Button The glass doors of the Los Angeles Music Academy reflected the morning sunlight like a promise waiting to be opened. I stood outside with my backpack hanging from one shoulder and my guitar case resting against my leg. Students walked past me with notebooks, instruments, and confident smiles. Some carried keyboards, some held violin cases, and others spoke excitedly about classes, auditions, and performances. For a moment, I

Editorial Staff July 31, 2022

Human Resources Performance Management Plan

PDF Button It is indeed vital for any company to realize the importance of the HR department because the management of human capital is necessary to achieve business goals. As the new HR Manager, I have conducted a detailed review of various departments in terms of human capital management. I have found that the entity needs multifaceted improvements in multiple areas. The proposed HR plan would help the employees synchronize

Editorial Staff July 31, 2022

Economic And Financial Crisis

PDF Button Factors Contributing to the Financial Crisis of 2007–2009 The financial crisis that reached its most dangerous stage in 2008 did not result from one broken mortgage chain or one irresponsible institution. It developed through a housing boom, weak underwriting, high leverage, complex securitization, short-term wholesale funding, inaccurate credit ratings, derivatives exposure, regulatory gaps, and widespread confidence that national home prices would not fall sharply. Borrowers, mortgage brokers, lenders,

Editorial Staff July 31, 2022

Positioning Strategy of Olive Garden Restaurant Chain

PDF Button Introduction Market positioning refers to the way a company designs its products, services, image, and marketing activities so that it occupies a clear and desirable place in the minds of its target customers. Effective positioning helps consumers understand what a brand offers, how it differs from competitors, and why they should choose it. According to Kotler and Keller (2016), positioning involves creating a distinct offering and image that

Editorial Staff July 31, 2022

The Price Strategy of LEGO

PDF Button Pricing Strategy and LEGO’s Position in the Global Toy Market Pricing is one of the most critical elements of a company’s overall marketing strategy, as it directly influences customer perception, demand, and profitability. For a globally recognized brand like LEGO, pricing is not simply about covering costs or competing with other toy manufacturers. Instead, it reflects a carefully designed strategy that considers product quality, brand value, customer experience,

Editorial Staff July 31, 2022