Cognitive Dissonance and the techniques used to gauge an individual’s attitude
Abstract This paper gives the definition of cognitive dissonance. Also, it outlines the methods put in place to measure a person’s attitude. Apart from that, it also lists and describes the ways attitudes can be changed. Furthermore, it discusses the three components of the Tri-component Model of attitudes, defines and explains the halo effect and horn effect, and concludes. Cognitive dissonance By definition, cognitive dissonance refers to the feeling of