Imposing Western World Theory On Non-Western World Regions
World cultures are either relationship-based or rule-based. For instance, in Western cultures, there is reliance on the regulatory or legal system to enforce something that is perceived to be a worldwide view of fairness. On the other hand, non-Western cultures lean towards placing human relationships at the periphery of issues and things. Even though relationship marketing can be established in both cultures, it must be noted that the consumer market,





