Marketing Strategy of McDonald’s Company
Introduction of Mcdonald’s One of the Largest and most renowned restaurants in the United States and other countries is McDonald’s. In 1948, the two brothers, Maurice and Richard, started the first McDonald’s restaurant in California, and in 1955, Ray Kroc, the salesman, opened the first McDonald’s franchise in Des Plaines and eventually acquired McDonald Brothers in 1961. McDonald’s Corporation has its headquarters in Oak Brook, Illinois. The Company has both





