In its publication, the Politico outlines Donald Trump’s campaign message to the electorate of Alimnisource on his job creation plan which entails the review of legislation among other things that will enable America to make enough wealth for its citizens. He reiterates to his audience that they should come first. His point-of-view is that past regime had worked for themselves and foreign countries at the expense of their people. This is what he wanted to reverse. Some elements of the essay such as the pathos and the logos have efficiently been used while the ethos has not been used entirely. While the office of the presidency is such a high calling, such an office requires being occupied by an individual who meets the prerequisite skills and experiences. Donald Trump lacks such hence the ethos are comprised. He seems to heavily rely on the experience of others and not of his own. However, he can appeal to the people when he points out what bedevils the Americans including quantifying it hence doing well on the pathos and logos. (Morris, Mathew, 4).
The purpose of the Politico was to present to Trump’s audience about the requirements of the right candidate.
Though the Politico detailing of the causes of a poorly performing American economy and how it can fix is what Donald Trump presents to his audience, the argument in the publication is ineffective since it fails to give sufficient ethos to develop any logos with the audience; in the absence of any founded ethos, the publishers message may not be sufficiently available to, as well as understood by the audience.
Why are Americans poor
Pathos- this is an appeal to the audience’s emotions.
Though the Americans had worked hard in laying down the foundations of their country, their efforts had not been rewarded. The globalization effects being felt by the Americans was as a result of the political class which relocated their industries and hence their source of livelihoods. Liberalization crippled their industries, and the politicians would not do anything about this. For the people to be able to forge together as a united front, they must stand firm against fear being inflicted upon them as well as being intimated by powerful corporations, the elites within the media fraternity as well as well-established political families. Trump’s point-of-view is that former government leaders helped in messing up the country which now needs to be rebuilt. Apart from the challenges affecting the audience, Donald Trump goes ahead to show how the manufacturing industry has been run down. (Morris, Mathew, 7).
Logos- this is the provision of factual information to appeal to the audience
The campaign rally was taking place thirty miles from the city where steel was mined. It is this steel that was used by the steelworkers living in Pennsylvania in building bridges, very tall buildings as well as railways that mark the American landscape. The entry of China into WTO, during the time of Hillary Clinton as Secretary of State, led to the loss of one-third of manufacturing jobs when factories closed down due to competition from China. In realization of these challenges, Trump calls on his audience to elect him so that he can offer the necessary leadership. (Morris, Mathew, 12).
Ethos- the capacities or experiences of an individual
Donald Trump outlines a seven steps plan on how he will address the ineffective trade policy. The United States would be withdrawn from the Trans-Pacific Partnership. Trade cases against China will be raised both at home and at the WTO by the U.S. Trade Representative. He will also employ similar strategies as did his predecessor Reagan when the motorcycle and the semiconductor goods from other countries threatened their industry. (Morris, Mathew, 14).
It is true that the Americans are experiencing a non-performing economy as a result of some factors. The people feel that it is time to fix the problem. Any speaker will receive a right audience because the facts are real. The pathos and logos adequately employed fail to deliver the expectations of the audience because the ethos of the candidate is wanting. He has no experience in political leadership.
Morris, Matthew. “Rhetorical Analysis of “The Drum Major Instinct”: Dr. Martin Luther King, Jr. on Leadership.” Young Scholars In Writing 12 (2015): 4-14.