Latest Essays

The Challenge Of Virtualizing Trade Shows And Exhibit Halls

PDF Button The article selected for review is Donny Tormohlen’s 2021 PCMA article, “The Challenge of Virtualizing Trade Shows and Exhibit Halls.” Written during the COVID-19 disruption of face-to-face events, it examines why conferences adapted to online delivery more easily than trade shows, where exhibitors depend on product discovery, informal conversation, lead generation, demonstrations, and commercial relationships. The original review correctly emphasizes that a virtual exhibit hall should not be

Editorial Staff July 31, 2022

The Rite Of Spring: Pictures From Pagan Russia In Two Parts

PDF Button Igor Stravinsky’s The Rite of Spring: Pictures from Pagan Russia in Two Parts. is one of the most influential works in twentieth-century music and dance. Created for Sergei Diaghilev’s Ballets Russes, it premiered at the Théâtre des Champs-Élysées in Paris on May 29, 1913. Stravinsky composed the score, Vaslav Nijinsky created the choreography, and Nicholas Roerich developed the scenario and designed the sets and costumes. The work presented

Editorial Staff July 31, 2022

Propositions For The US Foreign Policy

PDF Button Introduction Foreign-policy propositions are useful when they identify patterns that can be tested against evidence, but they become dangerous when policymakers treat them as universal laws. The United States–China relationship illustrates this problem. Economic interdependence, regime type, domestic political incentives, military deterrence, alliances, technology, and territorial disputes all shape the probability and form of conflict. No single theory can explain the relationship by itself. The most responsible approach

Editorial Staff July 31, 2022

Experimental Activity of Running a Campaign on Facebook

PDF Button Digital Marketing and the Purpose of Facebook Campaigns Digital marketing has gained enormous attention in recent years, and it has become an integral component of the marketing strategies of businesses, organizations, and companies. In the modern business environment, traditional marketing methods alone are no longer sufficient to reach a large and diverse audience. People now spend a significant amount of time online, especially on social media platforms, which

Editorial Staff July 31, 2022

The Effects Of Big Data Analytics On The Accounting Profession

PDF Button Introduction In contemporary society, the establishment of Big Data analytics is growing to evaluate and scrutinize the large volume of financial data from separate commercial units and their environment. This large amount of data is accumulated in the form of huge sets of information downloaded from various websites. The application of analytics to big data opens new doors for organizations to acquire a more prominent understanding, foresee future

Editorial Staff July 31, 2022

Developing A Resilient Workforce

PDF Button Introduction The paradigm of resilience is a significant force for promulgation in professional or personal lives. Resilience provides a repertoire of adaptive approaches to work competently against the stressful environment in social, professional, and personal spaces. In a professional environment, resilience facilitates a positivist approach to efficient problem-solving, motivation and adaptability. Resilience is not only a reactive approach that triggers when an individual faces a challenge. It is

Editorial Staff July 31, 2022

Comparative Analysis Of Solar Power And Wind Power

PDF Button Introduction Solar and wind power are leading sources of new low-carbon electricity, but neither is universally superior. Solar photovoltaic systems convert sunlight directly into electricity, while wind turbines convert the kinetic energy of moving air into rotational and electrical energy. Both avoid the continuous fuel combustion associated with coal and natural gas, both have become commercially mature, and both can be deployed from small local projects to utility-scale

Editorial Staff July 31, 2022

What Is An Annotated Bibliography?

PDF Button Introduction An annotated bibliography is a structured list of sources in which each citation is followed by a short analytical note. It resembles a reference list or works-cited page, but it does more than identify where information came from. The annotation explains what a source argues, how the author developed the argument, how credible and useful the source is, and how it may contribute to a particular research

Editorial Staff July 31, 2022

Business Model Canvas Generation of Tesla Inc

PDF Button Introduction Founded in 2003, Tesla Inc. operates on the Direct-to-Consumer model in the energy, automotive, and lifestyle sector (Mangram, 2012). The first product of the company was the high-performing electric car named Tesla Roadster, designed for luxury purposes targeting the elite class of society (Bohnsack, Pinkse, and Kolk, 2014). Elon Musk, the CEO of the company, explained that the primary reason for such an expensive model was the

Editorial Staff July 31, 2022

Is it Ethical to Target Uninformed Consumers?

PDF Button Increasing the customer base is one of the primary objectives of nearly every company, but businesses use different methods to achieve this goal. Some companies focus on digital marketing strategies to reach the large audiences available through search engines, websites, mobile applications, and social media platforms. Other businesses continue to use conventional methods, including printed advertisements, telephone calls, direct mail, and door-to-door promotion. With the growth of social

Editorial Staff July 31, 2022