The Danimal project faced many challenges. The company had no idea whether the target market, shops, and schools of this area had fridges, as to keep yoghurt fresh, it had to be maintained at a specific temperature. They resolved this challenge by using a GPS system to track the location. The company had to formulate a strategy to find out how long yoghurt can stay fresh outside the refrigerator; they also had to decide the package size by thinking of what a proper serving might be for a family. The biggest challenge the company faced was the delivery system of their product. As most of the distributors were unqualified, there was a risk of product theft from the trucks and the possibility of the driver taking extra money. To account for this challenge, Danimal changed its reporting structure; it removed cash by adding an electronic system and made the Danimamas owners of the products remove any risk on themselves.
How Would You Measure The Success Of The Danimal Project?
The success of the Danimal project can be measured by the improved financial status of the Danimamas. It was the passion and dedication of the Daniladies and Danimamas, as well as the passion of Pretorius, which became a reason for the project’s success. The success of the Danimal project can be measured by the level of innovation and the learning that Pretorious achieved from the project. The product sold at a high number, and the company generated a lot of revenue from a project that was intended to be targeted at poor people. As the product was introduced in the Danone market, the company learned that the success of a product is not in following a predefined structure, and companies have to use innovation in their plan for some time. The success can be evaluated by the increased sale of the product when the company delivers a tasty and nutritious product to a population that is malnourished.
Works Cited
“Danimal In South Africa: Management Innovation At The Bottom Of The Pyramid.” Hbr.org. N. p., 2018. Web. 9 Apr. 2018.
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