Abstract
Binge drinking and domestic violence are real problems in current society. Binge drinking is a challenge affecting many college students, as they consider it a lifestyle. Many students get to the college level with their character in check. However, peer influence leads many students into alcohol addiction as they continue with their studies. The results are discouraging, as many of them end up dropping out of school while others develop a deep addiction. A campaign to create awareness among young people of the dangers of binge drinking is necessary. This should be done to target young people in high schools and prevent them from engaging in the same acts. Also, the campaign ought to target college students to help them shun this behavior and live an alcohol-free life. Domestic violence also accounts for a significant number of crimes committed in the US as well as across the world. Worse, some domestic violence cases have resulted in deaths. Many of the violence cases arise from misunderstandings between parents as well as between parents and children. The death rate has risen over the years, which is a worrying trend. A campaign is necessary to help bring down such unfortunate occurrences (Pun et al., 2016). The targets include young couples intending to get married, as well as long-married couples, to bring to their attention the need for better conflict-resolution avenues. The two problems affect society as a whole in that there is no peace in society when there is no peace in one home. Youth form the future of the country. As such, their protection is fundamental in ensuring that the country has healthy and sober citizens in the future. The campaign is therefore fundamental and ought to target the largest number of people from all social groups.
Introduction/Literature Review
Binge drinking entails taking too much alcohol within a short period to get highly intoxicated. The high rate of drinking raises the alcohol content in the blood above 0.08% (Orchowski et al., 2016). This is an avenue to addiction and thus a risk to the health of affected students. Binge drinking is highly motivated by the freestyle form of campus life. Also, many students are influenced by their young age and the affordability of alcohol. Then, many drinking establishments around campuses contribute to the high level of drinking among students and make it difficult to control altogether (Pun et al., 2016). A campaign to warn students of the imminent dangers of binge drinking is necessary to save future generations. Binge drinking affects an average of more than 60% of the campus student population, portraying it as a disaster for the entire country.
Domestic violence is a menace in the United States as well as the rest of the globe. The level of domestic violence has risen from time to time, with many of the victims being women. About 80% of the reported cases have women as the victims, while about 15% are children, and the rest share the 5%. Currently, a woman is beaten every 8 seconds in the United States (Cunradi et al., 2015). A campaign to stop such acts is, therefore, necessary to save the situation. Domestic violence has claimed many lives and left others injured. Thus, the campaign targets current as well as potential victims to encourage them to walk away from abusive relationships. Besides, the campaign ought to target the perpetrators to get them out of violent behaviors.
The role of the campaign
The campaign will raise awareness about the existence of such a menace. Many times, binge drinking and domestic violence are treated as normal acts. Therefore, the acts continue rising uncontrollably, leading to the extreme loss of values in society and leaving many of the victims suffering. Thus, the campaign ought to raise awareness among potential victims to warn them of the dangers associated with the respective acts. Also, the campaign serves as a form of persuasion for behavior change. In this case, students ought to be warned that binge drinking is harmful to their health as well as their future. Also, the campaign ought to persuade violent couples to let go of their violence and be part of the solution to their family matters.
How the ads will attain the objective
The campaign aims at influencing the psychological status of the victims as well as the perpetrators. In this regard, the ads will let them know the harm associated with engaging in the two types of behavior. As such, the perpetrators are likely to be remorseful for their actions and thus will strive to make a change (Orchowski et al., 2016). This leads to the attainment of the campaign’s objective, which is the reduction of the level of binge drinking and domestic violence.
Conclusion and Recommendations
As a recommendation, the ads should take the form of persuasion. This serves well in persuading students to refrain from binge drinking for the sake of their health and a better future. Also, a persuasive ad will illustrate the challenges that domestic violence causes to families and thus influence the perpetrators to refrain from such acts. The poster setting ought to be simple and attractive to catch the attention of as many people as possible.
Also, consistency means a lot in the attainment of the set objectives. Drinking habits are continuous among young people on campus. Therefore, a campaign will need to match this constant nature to attain the objective of reducing the high level of addiction. As such, similar campaigns ought to be carried out from time to time both on campuses and elsewhere, including clubbing places. The same ought to be done in the domestic violence campaign. Violence takes place on a day-to-day basis. There is a need, therefore, to cater to new cases that occur in an attempt to react to situations that have already occurred.
There is a need to include rehabilitated drug addicts in the campaign. This paves a suitable way for a better understanding of the dangers that students face due to the abuse of alcohol. The rehabilitated addicts serve as a good example of what students could become after shunning their drinking habits. It is also necessary to include former domestic violence victims in the campaign against the same. Similarly, the victims will offer an excellent platform for revisiting the bad side of domestic violence.
Anti-drug-abuse ambassadors and sponsors ought to be included in the campaign. In this regard, they are essential in enhancing a large campaign with their resources. A large campaign is likely to attract the attention of large audiences as opposed to small campaigns. Also, such organizations have a lot of experience in dealing with such occurrences and helping victims out of such messy situations.
In conclusion, binge drinking and domestic violence are real problems in the United States and the entire world. Binge drinking affects the health and the future of many students on campus. Domestic violence claims many lives from time to time and creates tension for families. A campaign against such behavior is, therefore, necessary to persuade people to refrain from engaging in it. A campaign serves best if it creates more awareness and reduces the level of harmful acts in society.
References
Cunradi, C. B., Todd, M., & Mair, C. (2015). Discrepant patterns of heavy drinking, marijuana use, and smoking and intimate partner violence: results from the California community health study of couples. Journal of Drug Education, 45(2), 73-95. Retrieved from: whqlibdoc.who.int/publications/2009/9789241598408_eng.pdf
Pun, K. D., Infanti, J. J., Koju, R., Schei, B., Darj, E., & ADVANCE Study Group. (2016). Community perceptions on domestic violence against pregnant women in Nepal: a qualitative study. Global health action, 9(1), 31964. Retrieved from: https://www.alcohol.org.nz/sites/default/files/field/file…/ALAC%20Mag-Dec2002.pdf
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