Enhancing Environmental Sustainability in Qatar Airways: A Strategic Management Approach
ABSTRACT This report aims to evaluate the challenges faced by Qatar Airways regarding carbon emissions and their influence on competitive advantage in the industry. The report underlines the critical role of sustainability in preserving market presence and customer loyalty by examining the airline’s existing strategies, such as integrating sustainable fuels and improving operational efficiency. Thus, Qatar Airways should focus on reducing carbon in operation, relying on eco-friendly practices to secure





