What are the Effects of Loyalty Programs/Schemes on the Repeated Purchase Behavior of Consumers?
Abstract Loyalty programs join humankind’s aggressive nature with the consumer’s affection for accepting free stuff. To what extent do loyalty program offers make the existing customers turn into long-term- purchasers of the company’s goods? How do retailers increase the customers’ basket size through loyalty programs? The study discusses these questions based on the answers obtained from the respondents. These motivator programs help manufacture customer loyalty through promotion. Customer retention is

