Mc Turkey Burger By Mc Donald’s
Concept Title: “New burger, new flavour, Mc Turkey, your alternate Mc Donald’s taste” Concept Behind this ad: Mc Turkey is a new burger that McDonald’s is introducing to the market. The idea behind the phrase “new burger” is to make the consumers aware of a new product in the market. When consumers first hear about a new burger from their favourite restaurant, they ask themselves some questions regarding what type

