Business Model Canvas Application
Introduction Tesla Inc. was founded in 2003 by two engineers, Marc Tarpenning and Martin Eberhard, as an energy, automotive, and lifestyle company. It was formerly known as Tesla Motors Inc. Tesla operates on a “Direct-to-Consumer (D2C) business model”, selling its products directly to the consumers and cutting out dealerships. The first product of Tesla was the high-performing electric sports car named Tesla Roadster, which was a luxury car and relatively





