Annotated Biblography on Marketing
Fletcher, K. P., & Peters, L. D. (1997). Trust and direct marketing environments: a consumer perspective. Journal of Marketing Management, 13(6), 523–539. In this Journal Article, the author wishes to create long-standing client relations and has directed corporations to be deliberate and normative in addition to concluding interrelated phases of the development of the relationship. Considerably quantity of the research assumed in this area has an emphasis on such action





