Coca-Cola Case Study
Application of the Traditional Change Model The Coca-Cola Company was hit with a lawsuit in 1999 under the leadership of the CEO, Investor. He did not even start the implementation of the first stage of the change model, i.e., unfreezing. He did not recognize the importance of change despite reports of racial inadequacies within the organization. The unfreezing stage began after the Investor as it was deemed necessary after the





