IKEA Analysis
Introduction A Swedish national, Ingvar Kamprad, established IKEA in 1943, when he started a catalog organization. For almost four years, he sold household items on a fundamental level, but after that, Kamprad began offering home furniture. He started his first furniture showroom in 1953. When Kamprad began offering furniture at a reasonable price, his competitors attempted to run him down by imposing a ban on local suppliers from giving crude





