Introduction
This assessment is the first part of a three-part series, where the application and integration of critical organizational concepts into a real-time organization will be discussed. The paper’s primary focus is the organizational structure, mission, vision, and codes of ethics. It is planned to develop the analysis that will become clearer with progressive stages of editing.
Chosen Organization
To carry out this evaluation, the organization selected is Amazon.com, Inc., the leading e-commerce and cloud service provider; Amazon is an ideal example for this in-depth organizational analysis.
Mission and Vision Statement
Amazon aims to empower customers by introducing technology in novel ways to facilitate communication between them and support businesses and content creators (Habel et al., 2019). This customer-oriented and innovative perception is the fundamental option that Amazon applies to its business administration operations. In contrast, Amazon’s vision statement focuses on being the most customer-centric company across the globe, offering a wide range of products and excellent customer service within the e-commerce sector. This vision encapsulates Amazon’s perspective that its main strategic goal is to dominate the online retail market by focusing on customer service and product availability.
The fact that Amazon’s alignment of mission and vision statements underlines strategic orientation towards customer technology indicates the company’s strengths in customer satisfaction and technology improvements. Through customer experience and customer-centricity, Amazon sets the benchmark for itself in the e-commerce field. Amazon focuses on implementing technology to empower consumers and businesses, thus emerging as the marketplace at the forefront of driving innovation, furthering convenience, and extending control to its users in the digital market (Althafairi et al., 2019).
Ideal Organisational Structure
Amazon’s most suitable organizational structure is a matrix and hierarchic model that would enable the company to respond flexibly to consumer needs by maintaining central control (Lambin & Thorlakson, 2018). Such a structure appeals to Amazon with its great flexibility in accommodating different product lines and global market demand, making decision-making and resource allocation easier and critical for innovation and market adaptation.
Code of Ethics
Having an ethical code of conduct, which includes principles such as integrity, accountability, fairness, and respect, is critical for establishing a reputable workplace and preserving public and stakeholder trust (Dieter, 2007). For Amazon, the core values of ethics are used to guide the behavior of employees and the corporation’s governance across its global operations; thus, the code of ethics is meant to prevent misconduct and support long-term sustainability and success.
Conclusion
This has been the first assessment of the mission, vision, organizational structure, and ethical framework that Amazon employs. The following reviews will expand on these themes, covering feedback and more studies.
References
Althafairi, B., Alhoumaida, N., Saxena, M., & Almsri, Z. (2019). Case study-AMAZON. Journal of The Community Development in Asia, 2(2).
Dieter, M. (2007). Amazon noir. M/C Journal, 10(5). https://doi.org/10.5204/mcj.2709.
Habel, J., Kassemeier, R., Alavi, S., Haaf, P., Schmitz, C., & Wieseke, J. (2019). When do customers perceive customer centricity? the role of a firm’s and salespeople’s customer orientation. Journal of Personal Selling &Amp; Sales Management, 40(1), 25-42. https://doi.org/10.1080/08853134.2019.1631174.
Lambin, É. and Thorlakson, T. (2018). Sustainability standards: interactions between private actors, civil society, and governments. Annual Review of Environment and Resources, 43(1), 369-393. https://doi.org/10.1146/annurev-environ-102017-025931
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