Part A
The uniqueness of an online business is that the factors that determine its level of success are entirely different from those that affect regular businesses. To start with, the type of business and its market target play an essential role in differentiating a profitable and non-profitable online business. For example, an online business that targets the youth as its primary market is likely to be successful. This is attributed to the fact that the online communities created by the youths offer a large market for businesses. The level of technology adopted by an online business determines the amount of profit it will achieve. Online businesses require a lot of advertising through established social media platforms such as WhatsApp, Facebook, Twitter, and websites (Kenneth & Guercio, 2017). With advanced technology, an online business can advertise at a low cost, and it will have to overcharge its customers. It will attract more customers and maintain competitiveness in the market.
Part B
The Digital Millennium Copyright Act (DMCA) was enforced in 1998 to tackle the emerging challenges of controlling digital media. The agency was created with the aim of revising the operating copyright laws. The updated regulations were to meet the criteria of the World Intellectual Property Organization (WIPO) copyright treaty. The new information communication technology threatened the copyrights of many digital materials, and the US government had to strengthen the legal protection of intellectual property rights. Publishers, scientists, civil rights groups, and other participants came up with DMCA to strictly interrupt, define, and revise the copyright laws. The DMCA outlaws many ethical and necessary activities that seem to threaten the copyrights of digital materials. For example, DMCA illegalized security-related tasks such as reverse engineering software, encryption research, and circumventing security systems (Kenneth & Guercio, 2017). Many industries, consumers, and civil rights groups appreciate that since the establishment of the DMCA, pirating cases have significantly reduced. Revisions of the DMCA add fundamental concepts to improve its efforts, such as the intent to defraud.
References
Kenneth, C. L., & Guercio, C. (2017). E-commerce: Business. Technology. Society.
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