The word “Media” comes from the Medium that means the transmission of information from one part of a state to another part (Dyck & Zingales, 2002). Even the ball pen is faster in comparison to the sword- In today’s world time this ancient aphorism appears to be right because the media gives the impression of significant advancement in our modish society. Media contains mass media including television, Newscast, stations, the press, Radio sets, journals, and utmost important the online Network and electronic mail. In these days, the scope of media has become huge day by day because they do the report on a small news in a very widely manner and moreover, media appears to act as an expediter towards the growth in this advanced culture, serve as an excellent source of information and also the mediator of revolution. In today’s time, the media is determined as the Fourth pillar of the nation from all over the Globe, and it is most likely to be true in the situation of the largest republic such as India (Dyck & Zingales, 2002).
In today world media plays an active character by enhancing the nation’s consciousness and gathers their opinions, information, and approaches to the particular issue. Media provides an excellent source of valid information by emerging the world to boost the nation’s awareness and expresses the real face of the society.
The primary purpose of this research paper is to describe the role of media in good governance.
The Role of Media in Good Governance:
In old times, the good governance was considered to be very important, but in today’s time, media took its place in comparison to a new production (Dyck & Zingales, 2002). The old Empire of Roman that was created about 2000 years before was only set up in the smaller context using the good corporate governance, diverse nations. Meanwhile regardless of that whether the government is democratic or despotism, good governance is a fundamental need to operate the civilization. Leaders have a highest and a considerable level of power and have a responsibility to make the proper corporate governance. But if the right governance is worst in quality and not fulfill the requirements of the nation than the countries can challenge these authorities using gaining trustful management (Castka, Castka, Corbett, & Corbett, 2016).
Media commonly represents to the Mass media by any medium to provide the information about all the present matters of any region at a large gauge and media is free from biased facts of reporting by the Internet, print, and TV.
Conventionally, there is no defined role for media in governance because it does not have any powers to influence or change the decisions made by different authorities of government i.e. the governing bodies, policy makers, and the courts. But the media appears to play a great role to operate the civilization by providing assistance to the expressions of the nation to transfer their views to the legislators (Liu & McConnell, 2013). The Pundit Nehru described media as the watchdog of our republic, and their sayings gave media a significant duty to make the society efficient through their functioning (Liu & McConnell, 2013).
The Nehru’s perceptions are correct about the media in the world context because previously, The “Protector” and the “New York Times” were discovering the secret communications of the USA regulators using tapping of their communications from other states and in this way, the media violated the privacy laws. Alike in India, It is a primary responsibility of media to reveal corruption in the telecommunication sector, Coal industries, and the environmental sectors. Hence the media adopts unlawful practices to take in the notice of the people. The vital element for the press is to ensure the good governance (Peters, 2016).
It is the responsibility of the media to protect the rights of the nation, particularly those whose are poor and whose voices always disregarded and in this media helps out the different countries to bring different sorts of incidents that were ignored previously to the notice of law makers where judiciary is exploited
As in the India, The incident of the IAS officer Durga Nagpal that was suspended without any reason and the Jessica Lall’s murder case appears to show us how the media provide an active role to protect the nation to ensure that fairness is done in the republic. Radio set and Reporters also assist India’s independence fight and continue to perform a significant role in the government and community movements that were considered after the benefit of the different populations and subgroups. The Narmada Andolan (social movement of India) is the ideal or prime example of his role (Camaj, 2013).
To perform efficiently, the organization needs some mechanism due to that they obtain positive feedback same as like that media also represents the mechanism of feedback for each country running society by rating the performance of these nations and his opponent to all rules shaped and laws passed. It is the responsibility of the media to bring resistance for all adverse established societies and also responsible for assisting the zones affected by natural disasters such as it occurred after the tsunami of 2004 that distressed zones nearby the Ocean of Indian (Dyck & Zingales, 2002; Peters, 2016).
The apparent and real character of media is to provide the information only regarding the matter under concern. In this way, they also ensure the efficient running of the society to inspire the people that are responsible for good governance. Those societies who haven’t media seems to visualize hardly and will also limit from good governance Therefore Media is not an ordinary production, but it is mandatory for the efficient running of the society and good governance. In practically, the media do a sound check on the governance however they have been blamed of not accomplishing its duties (Liu & McConnell, 2013).
Nowadays, It is observable that media is biased by some national parties and runs some promotion campaigns to overcome this problem. There is another issue that the Media corporations were taking money for publishing wrong articles resulted in the news become hide from the nation’s people. In short, in India wealthy companies is running the media in that direction that they want. All above-discussed problems raise questions about the ability of media and contribution to running the society efficiently.
If we consider the Kargil war 1999, the media news channels will be suspected to reveal the strategic facts about the expiry of Indian soldiers. So the media must be responsible for inducing real or ethical statements about their jurisdiction (Castka et al., 2016).
The role of media does not only limited to the functioning of the society, but they also have principles or beliefs, figure or norms, and fields of importance in particular matters regarding regionalization for the formation of culturally diversified community. The establishment of those countries that have an extensive poverty and unethical governance as India, media has a unique responsibility to contribute to it positively.
As in the India, There is a lot of issues regarding the media worthiness as at some regions of India the media only works for the influential political parties rather than for good governance due to their pressures resulted in fake news widely spread among the world. So, therefore, problems need to be addressed so that media play a sound role at every place in order to make the country a multi diverse cultural society, and it is also our responsibility to contribute positively to our society to become it a prosperous and wealthy country and this role also brought a positive effect on the media to fulfill their objectives and goals.
Camaj, L. (2013). The media’s role in fighting corruption: Media effects on governmental accountability. The International Journal of Press/Politics, 18(1), 21–42.
Castka, P., Castka, P., Corbett, C., & Corbett, C. (2016). Adoption and diffusion of environmental and social standards: The effect of stringency, governance, and media coverage. International Journal of Operations & Production Management, 36(11), 1504–1529.
Dyck, A., & Zingales, L. (2002). The corporate governance role of the media. The Right to Tell: The Role of Mass Media in Economic Development, 107–37.
Liu, B., & McConnell, J. J. (2013). The role of the media in corporate governance: Do the media influence managers’ capital allocation decisions? Journal of Financial Economics, 110(1), 1–17.
Peters, B. G. (2016). Governance and the media: Exploring the linkages. Policy & Politics, 44(1), 9–22.