Public Relations Lesson Plan
This lesson is designed for students who are pursuing a career in public relations or in the journalism field. It is taught by an instructor who is well qualified. The instructor has a PhD in communication and public relation; therefore, she has required skills and qualification to deliver the result needed. The reason for having a lesson is to provide teaching to students in the field of public relations. It is also to provide knowledge and required skills so that student can be able to seek jobs in the field of public relation. Public relations field has been dormant but of late the demand of public relation officers has increased. This lesson is a test to understand the field through the acquisition of the knowledge and skills from qualified people in the field.
The first lesson is conducted within fifty minutes where students are given chance to introduce themselves. Since the majority of students are new students, the students are asked to define their objectives and reason for choosing to study public relation. The instructor, therefore, takes few minutes to provide the overview of the course and where students can pursue a career after graduation. This is to make sure that there is a proper understanding and every student studying PR understand why and each student has a set goal and objectives in life. Regarded language level, the course requires English proficiency and therefore, it is a matter of confirmation at the registration point to make sure that everyone is ready for the lesson. The lesson is all about knowing PR, getting to know students, defining PR and highlighting some of the opportunities available in the market for PR professionals.
With regard to this lesson, video, charts, press release, press Kitts and other materials which can improve students understanding is applied during the lesson. These materials are used because PR is more like a practical science where someone is required to do the work physically and therefore, it requires of practical assignments. The next lesson which also lasts for fifty five minutes covers PR neatly details such as communication skills, Press Kitts, Press Statement, PR plan and communication plan as well. The reason for this lesson to make sure that student is well equipped with a key component of PR by the end of lesson. It provides the oriented information needed in PR profession and most of the things being covered in the PR field as a professional in the field. Therefore, it is an essential part of the lesson study which students are acquired to take serious and understand well.
However, the lesson employees various tactics to make the entire lessons very enjoyable to students. Most of the time video, power point presentation is used to provide information to students and also to create a room for engagement among students and between students and their teacher. Throughout the lessons students are allowed to ask questions and openly participate in class to make the lesson jovial. The video presentations have subtitle and properly explained to students, and during the presentation, students are free to ask anything one does not understand so that each student can understand the topic at the end of the lesson.
This lesson applied listening, talking and writing since the course require proficiency in a language and therefore, students are required to engage in a lot of writings, speaking and listening to make the class be enjoyable and also to make sure that students understand what is expected of them in the field after graduation from college. The lesson of student’s engagement is noted since the course is mainly about engagement, solving problems and representing a company and therefore, it requires a person who is able to mitigate risk faster. The lesson employs some of the factual presentation on the way risk is being mitigated and building an organization image to make sure that students get first hand details on how things work in real life. Students have opportunity to conduct actual or practical problem solving in an organization by making a problem situation and trying to solve through managing the media, providing the right information at the right time. Generally, the lesson touch on the fundamentals of PR and therefore, it is essential to students.
|Introduction: Allow students to introduce themselves and then provide course outline. Show clip of clip of PR work and examples of PR exercises.||1-15 min||Course outline, video clip, note handouts.|
|Presentation on PR details such as PR kits and PR Plan||20 min||PPT slides|
|Media engagement in PR field and press statement||PPT slides and microphone and camera|
|PR and media engagement practical||Microphone and Camera|
|Impact of PR to an organization or to an individual||10-15min||YouTube Video, Reading literature.|
|Lecturing students on personal management and etiquette in PR field||5-10 min||PPT slides|
|Introducing students to PR practices and challenges in the field.||1-5 min||PPT slides|
|Lecturing students on Tips for managing organization’s PR and resolve crisis in an organization||5-10min||PPT slides, Video clip|
|Introducing Students to New Release and Breaking News||5-10 min||Handouts notes, PPT slides and Video clips|
|Provide assignment or project to students||Lesson notes, PPT slides and other literatures.|
Bourland, Pamela. “Public. Relations Internships and Student Teaching:.”
https://files.eric.ed.gov/fulltext/ED380842.pdf (2010): 2-35.
Clark, Peter. “Lesson Plan for sollege students.”
http://www.wwcc.wy.edu/facres/tfs/focalites/lessonplan_focalite.pdf (2014): 2-35.
Holba, Carrie, and Woods Helen. “Exxon Valdez Oil Spill: FAQs, Links, and Unique Resources at ARLIS.”
http://www.arlis.org/docs/vol2/a/EVOS_FAQs.pdf (2012): 5-34.