This lesson is designed for students who are pursuing a career in public relations or in the journalism field. It is taught by a well-qualified instructor. The instructor has a PhD in communication and public relations; therefore, she has the required skills and qualifications to deliver the results needed. The reason for having a lesson is to provide teaching to students in the field of public relations. It also provides knowledge and required skills so that students can seek jobs in the field of public relations. The public relations field has been dormant, but of late, the demand for public relations officers has increased. This lesson is a test to understand the field through the acquisition of knowledge and skills from qualified people in the field.
The first lesson is conducted within fifty minutes, and students are given a chance to introduce themselves. Since most students are new students, they are asked to define their objectives and reasons for choosing to study public relations. The instructor, therefore, takes a few minutes to provide an overview of the course and where students can pursue a career after graduation. This is to make sure that every student studying PR understands why and that each student has a set goal and objectives in life. Regarding language level, the course requires English proficiency; therefore, it is a matter of confirmation at the registration point to ensure that everyone is ready for the lesson. The lesson is all about knowing PR, getting to know students, defining PR, and highlighting some of the opportunities available in the market for PR professionals.
With regard to this lesson, videos, charts, press releases, press Kits, and other materials that can improve students’ understanding are applied during the lesson. These materials are used because PR is more like a practical science where someone is required to do the work physically and, therefore, requires practical assignments. The next lesson, which also lasts for fifty-five minutes, covers neat PR details such as communication skills, press kits, press statements, PR plans, and communication plans. The reason for this lesson is to make sure that students are well-equipped with a key component of PR by the end of the lesson. It provides the information needed in the PR profession and most of the things covered in the PR field as a professional in the field. Therefore, it is an essential part of the lesson study that students are taught to take seriously and understand well.
However, the lesson employs various tactics to make the entire lesson very enjoyable for students. Most of the time, video and PowerPoint presentations are used to provide information to students and create room for engagement among students and between students and their teachers. Throughout the lessons, students are allowed to ask questions and openly participate in class to make the lesson jovial. The video presentations have subtitles and are properly explained to students. During the presentation, students are free to ask anything they do not understand so that each student can understand the topic at the end of the lesson.
This lesson applied listening, talking, and writing since the course requires proficiency in a language, and therefore, students are required to engage in a lot of writing, speaking, and listening to make the class enjoyable and also to make sure that students understand what is expected of them in the field after graduation from college. The lesson of student engagement is noted since the course is mainly about engagement, solving problems, and representing a company. Therefore, it requires a person who is able to mitigate risk faster. The lesson employs factual presentation on how risk is being mitigated and builds an organizational image to ensure that students get firsthand details on how things work in real life. Students have the opportunity to conduct actual or practical problem-solving in an organization by making a problem situation and trying to solve it by managing the media and providing the right information at the right time. Generally, the lesson touches on the fundamentals of PR; therefore, it is essential to students.
| Procedure | Time | Materials |
| Introduction: Allow students to introduce themselves and then provide a course outline. Show clip a clip of PR work and examples of PR exercises. | 1-15 min | Course outline, video clip, note handouts. |
| Presentation on PR details such as PR kits and PR Plan | 20 min | PPT slides |
| Media engagement in the PR field and press statement | PPT slides microphone and camera | |
| PR and media engagement practical | Microphone and Camera | |
| Impact of PR on an organization or an individual | 10-15min | YouTube Video, Reading literature. |
| Lecturing students on personal management and etiquette in the PR field | 5-10 min | PPT slides |
| Introducing students to PR practices and challenges in the field. | 1-5 min | PPT slides |
| Lecturing students on Tips for managing an organization’s PR and resolving crises in an organization | 5-10min | PPT slides, Video clip |
| Introducing Students to New Releases and Breaking News | 5-10 min | Handout notes, PPT slides, and Video clips |
| Provide assignments or projects to students | Lesson notes, PPT slides, and other literature. |
Works Cited
Bourland, Pamela. “Public. Relations Internships and Student Teaching:.”
https://files.eric.ed.gov/fulltext/ED380842.pdf (2010): 2-35.
Clark, Peter. “Lesson Plan for sollege students.”
http://www.wwcc.wy.edu/facres/tfs/focalites/lessonplan_focalite.pdf (2014): 2-35.
Holba, Carrie, and Woods Helen. “Exxon Valdez Oil Spill: FAQs, Links, and Unique Resources at ARLIS.”
http://www.arlis.org/docs/vol2/a/EVOS_FAQs.pdf (2012): 5-34.
