Academic Master

Business and Finance

Nike Company Review

I chose to discuss about Nike company .Nike is one of the best companies manufacturing footwear in the whole world .Every company has to have marketing strategies so that they can sell their products .Given that Nike started it has used different strategies that is why their products are sold widely because of its top brand .The company brands its products by advertising their products by the use of the top athletes .By doing that people will buy their products. Communication and promotional marketing strategy has helped the company to market its products by the use of top athletes it by that it helped people to be aware about the Nike product. By that Nike will become competitive in the market and become the top leaders in the market .Once, you do this the team manager will tell each athlete to buy the shoes and by that, an athlete has no option rather than buying the Nike shoe. It also utilizes the emotional branding whereby the brand their products online.

Nike has been competitive in the market .There are other companies that are upcoming but Nike becomes competitivetoo. Nike has online marketing that is why their products have been known in the whole world .Nike embraces new technologies to market their products .Nike ensures that their products help the athletes to perform better by ensuring that their products serve their consumers right. Nike uses different strategies to get the best consumers (Rao, 2004).Nike has used the strategy of sponsoring a brand types of shoes and by that, the shoes will be considered as winners. Sponsoring also the best athletes and colleges will enable the company to market itself. This strategy will enable the company to get more customers. Once you do this, the team manager will tell each athlete to buy the shoes and by that, an athlete has no option rather than buying the Nike shoe.

Nike manufactures the best shoes and the have good quality. Most people in the recent days have liked their products that are why they have printed even the t-shirts and footwear .Nike has become famous because it associates itself with the big names. Nike has made several deals with Tiger wood one of the famous golfer in the whole world .A company to prosper and make profit it must take chances and by that Nike has never feared to take chances .they have always come up with new ideas that have helped the company to prosper. Taking chances helps a company to come up with something new. Nike has close competitors in the market like adidas and reebok. Moreover, by that they have tried to make their product different through the swoosh value. Its competitiveness comes from its logo that is on the side .This is different unlike their competitors like adidas they have no trademark. Nike has tried to use different strategies to maintain its leadership in the market. Their products have been considered as unique and good. The uniqueness of something will maintain customers and many more will flock. Nike has used the aspect of brand positioning their goods that is because things in the mar0ket keep changing .So by that you are supposed to evaluate the market and target your customers who are most important with your product. So to that it has greatly achieved by targeting the athletes .

Nike has been innovative and always coming up with new ideas .Nike have made a development in their shoes in that they have made them light such as fly knit this will allow athletes to do their work swiftly ..Later they developed a shoe that made truck of runner and keep track of the pace and the distance; that was called an iPod. Also Nike has embraced distribution strategies to distribute their products to different organizations .They have tried to deliver their products to their clients at the required time so as to effect the usefulness .This allows customer satisfaction .The company of Nike tries to distributes its products depending the level or number(Ramaswamy, 2008). The high costs premium things are given to specific clients while leaving items with low valued to be exchange at reduced cost at different retail locations including Wall-Shop though other organization, for example, adidas who have a limited way of distributing its products but Nike Organization wandered more into a world market capitalization.

In conclusion Nike company has been considered as one of the best companies that have quality shoes that offer the best results .Nike has become famous because of its products .In the recent days at least many people have owned the Nike products because they have been considered as one of the best in the market. through Nike we can learn through the strategies they have used so that they can be upcoming in the utilized the use of social media in advertising its products .that has be featly through Nike marketing team that has been created by the has the highest number of followers in social media and social channels. They have also the best and funniest ads in the market .through we can learn that social media can help accompany to market its products. Through this study, Nike has been accepted and enjoyed by most clients .Their products have the best quality that have been mainly worn by the athletes.


Rao, V. R., Agawam, M. K., & Dahl off, D. (2004). How is manifest branding strategy related to the intangible value of a corporation?. Journal of Marketing, 68(4), 126-141.

Ramaswamy, V. (2008). Co-creating value through customers’ experiences: the Nike case. Strategy & leadership, 36(5), 9-14.



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