I chose to discuss the Nike company . Nike is one of the best companies manufacturing footwear in the whole world . Every company has to have marketing strategies so that they can sell their products. Given that Nike started it has used different strategies that is why their products are sold widely because of its top brand . The company brands its products by advertising its products through the use of top athletes. By doing that, people will buy their products. Communication and promotional marketing strategy have helped the company market its products through the use of top athletes. It has helped people to be aware of Nike products. By doing so, Nike will become competitive and the top leader in the market. Once you do this, the team manager will tell each athlete to buy the shoes, and by that, an athlete has no option other than buying the Nike shoe. It also utilizes emotional branding, whereby it brands its products online.
Nike has been competitive in the market . There are other companies that are upcoming, but Nike has become competitive too. Nike has online marketing that is why their products have been known in the whole world . Nike embraces new technologies to market their products. Nike ensures that its products help athletes perform better by ensuring that their products serve their consumers correctly. Nike uses different strategies to get the best consumers (Rao, 2004). Nike has used the strategy of sponsoring brand types of shoes, and by doing so, the shoes will be considered winners. Sponsoring the best athletes and colleges will also enable the company to market itself. This strategy will enable the company to get more customers. Once you do this, the team manager will tell each athlete to buy the shoes, and by that, an athlete has no option other than buying the Nike shoe.
Nike manufactures the best shoes, and they have good quality. Most people in the recent days have liked their products that are why they have printed even the t-shirts and footwear . Nike has become famous because it associates itself with the big names. Nike has made several deals with Tiger Wood, one of the most famous golfers in the whole world. For a company to prosper and make a profit, it must take chances, and Nike has never feared taking chances. They have always come up with new ideas that have helped the company prosper. Taking chances helps a company to come up with something new. Nike has close competitors in the market, like Adidas and Reebok. Moreover, by that, they have tried to make their product different through the swoosh value. Its competitiveness comes from its logo, which is on the side . This is different from their competitors, like Adidas, which has no trademark. Nike has tried to use different strategies to maintain its leadership in the market. Their products have been considered unique and good. The uniqueness of something will maintain customers, and many more will flock. Nike has used the aspect of brand positioning to market its goods because things in the market keep changing. So by that, you are supposed to evaluate the market and target your customers who are most important to your product. So, it has been greatly achieved by targeting the athletes.
Nike has been innovative and always coming up with new ideas . Nike has made a development in their shoes in that they have made them light, such as fly knit, which will allow athletes to do their work swiftly ..Later, they developed a shoe that makes trucks of runners and keeps track of the pace and the distance; that was called an iPod. Also, Nike has embraced distribution strategies to distribute its products to different organizations. They have tried to deliver their products to their clients at the required time so as to effect the usefulness . This allows customer satisfaction. The company Nike tries to distribute its products depending on the level or number(Ramaswamy, 2008). The high costs premium things are given to specific clients while leaving items with low values to be exchanged at reduced cost at different retail locations, including Walmart through other organizations; for example, Adidas has a limited way of distributing its products, but Nike Organization wandered more into a world market capitalization.
In conclusion, Nike has been considered one of the best companies with quality shoes that offer the best results . Nike has become famous because of its products. In recent days, at least many people have owned Nike products because they have been considered one of the best in the market. Through Nike, we can learn the strategies they have used so that they can be upcoming in the market. Nike utilized social media in advertising its products, Which was achieved through the Nike marketing team created by the company. Nike has the highest number of followers on social media and social channels. They also have the best and funniest ads in the market. Through this, we can learn that social media can help accompany the marketing of its products. Through this study, Nike has been accepted and enjoyed by most clients. Their products are of the best quality and are mainly worn by athletes.
References
Rao, V. R., Agawam, M. K., & Dahl off, D. (2004). How is manifest branding strategy related to the intangible value of a corporation?. Journal of Marketing, 68(4), 126-141.
Ramaswamy, V. (2008). Co-creating value through customers’ experiences: the Nike case. Strategy & leadership, 36(5), 9-14.
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